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First, let us pour the humanistic thought and create the perfect communication and resonance with consumers. The essence of the humanistic thought of Mike mainly embodies in its advertising concepts and marketing strategies. That is communication, rather than the sale demands. The starting point makes room for Nike in the sales market and let it continues to expand and develop. Nike seizes their own characteristics by extensively received by young people, their marketing centered on this consumption age. According to the tendency of consumption, Nike introduces a great number of star elements in the markets. At the same time, the analysis of the teenagers consumption psychology and the creation makes Nike's communication skills gradually strengthened. There is a place in people's heart of Nike brand.