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Good-looking in Pink is the brainchild of mom Jo Hadley, who launched the Oakland-based mostly cheap clothing for kids -  http://cheapclothingforkids.com/volcom-little-boys-stone-independence-short-sleeve-t-shirt/ , line in 2007 when her toddler son was going by way of a big "pink and purple part." As the brand's website states , "We consider that colors (equivalent to pink and purple) and lively imagery (reminiscent of firetrucks, tool belts, and electrical guitars) belong to everyone and ought to be mingling, not dividing up alongside gender lines."