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SEO does not give flexibility as with PPC such as landing page, speed, multiple ads and geographical targets by IP location. Developing those social marketing skills is in the best interest of a small web business owner, because advertising never ends. The more the number of eyeball hits they get, the better it is.  Here is my web site: main keyword 4 ( https://plus.google.com/117050651698767370248/posts/U3vgiBBGddU )