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SEO does not give flexibility as with PPC such as landing page, speed, multiple ads and geographical targets by IP location. It really has been this way for decades , and the impatience , and demand to experience the thing that we require instantly is in fact quite ingrained throughout ones psyche. If you are advertising content that is too similar to content that is already online you could lose it.  Take a look at my blog post:  https://plus.google.com/117050651698767370248/posts/U3vgiBBGddU