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An SEO in London will also evaluate competitors to assess what assets being utilized by them are worth replicating, improving on the contracted site. A combination would include both off page and on page optimisation. This means your logo should never differ and your mission statement or slogan should carry through to every element of your business and its marketing communications.  Feel free to surf to my homepage -  https://www.netevolution.co.uk/category/social-media/