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There are people who opt for paid advertisements so their website can be promoted but these advertisements go all over the web in different parts of the world so even if people click your ads but are not part of your locality it would be useless. A combination would include both off page and on page optimisation. This means your logo should never differ and your mission statement or slogan should carry through to every element of your business and its marketing communications.  Here is my site:  https://www.netevolution.co.uk/faq/