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In order to achieve the goal of achieving brand effectiveness, your brand should have the following characteristics:. Forming and executing online marketing strategies to try and rank in the top 10 or top 20 of the search engine result pages seems to have declined in importance. This means your logo should never differ and your mission statement or slogan should carry through to every element of your business and its marketing communications.  my website  https://www.Netevolution.co.uk/social-media-affords-big-growth-for-small-businesses/